When Not to Use Influencer Marketing | Erick Mwenda

There are three levels of marketing; awareness, consideration, and conversion. You can use influencer marketing in the following scenarios;
*When launching a new product.
*When introducing new product features
*Introducing a new service to your portfolio
*When pulling a PR campaign

When not to use Influencer marketing;
- When you need to increase sales
-When you need to upsell more products or services
-When you need to nurture leads into sales

Remember, only 3% of your influencers will engage with your campaigns. Depending on
the creative piece and other psychological factors of influence, between 1% to 3% of this active 3% will interact with your website or your contact details.

If the offer is compelling enough, you may make a few sales. But this is only effective for product marketing.

For service marketing, influencer marketing is the least effective and can be a money sinkhole.